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4:08 pm - 26/01/2014
Aida 2.0

I’ve always welcomed change and personal development. Always.
It’s actually been a standing goal of mine as long as i can remember.


From the early school years when it was all about testing different styles and push boundaries.
To living situations, living super comfy and luxurios vs. in a student flat with 4 others.
Work situations, having a 9 to 5 vs. having 4 jobs at once.
I’ve been there i’ve done that. And god have i learned from it.

It wasn’t until my move back to Sweden 2010 that i became you might call it a bit “afraid” of moving forward, afraid is a strong word and I’m not sure it fits in here, but i wasn’t as sure and welcoming to change as i may have been to that point in my life. Why you may think, actually I’m thinking it aswell and i’ve been thinking about this for the last couple of days and i really need and want to share this with you since it’s something i wish for everyone to be able to discover about them selves.

When i came here from Milan in May 2010 i was a bit lost, a bit overwhelmed, a bit worried and sad actually.
Milan was what had become my “grown up” home, i had finished school there, gotten lifelong friendships, grown up, taken care of myself and lived my life day after day on my terms.

My walk in closet “a la Carrie Bradshaw”

I love Italia i loved her even before i moved there, with all her flaws.

So what was i doing here? Why did i leave her? was it really time?
All these questions echoed in my head, god knows how many times.


What i didn’t know (obviously) was that my life was about to change 360° in just 3 years.

Do you believe in faith?
Well i do.
I believe that there is something subconscious within us that draws us to our purpose, wether it is to find our perfect match, to choose the right  path in our career or deciding where to live.
I dont believe that faith is the only thing that leads us, oh  no, i am a strong believer of hard work and a strong mind with goals.
Goals and will, together with the love and support from my mother and brother is what has led me thru life this far and it’s not about to change any time soon if i get to decide.

My mom and Brother at Maximus 1st Bday.

This below is something i wrote in the end of 2010 when i really started to feel what i mention above, when i started questioning change and personal growth.
This is also what i mean with faith and subconsiousness when i wrote that i was trying to find a way to fit the 2 versions of me into one,
“The Fashion above all – Aida” together with the “I want to start building a family  -Aida”

Skärmavbild 2014-01-21 kl. 12.10.57
Somewhere around that time is when we found out that we were going to become parents!

Bild 2011-09-21 kl. 12.28 #4

So as i mentioned, subconsciously in my mind i was already preparing.


It’s such a magic thing how life works and how our  road and journey in it develops!
When Maximus was born, during my parent leave i had even more time to think and reflect about all this and who was i, where was i going?
When you are home with a child in that way you really get some things in perspective.
Like for instance, i was SO AFRAID of letting go of the “old” me (know that sounds harsh) and embracing the new changes in my life everything from not being able to walk in 13 cm heels EVERYDAY, EVERYWHERE (even if i did push myself and did a lot of times when i knew id be better off)


to be so happy and full of joy that this little tiny person brought me and still does every single day by doing nothing particular,
his existence is the pure source of happiness. (now hers aswell)


So have i managed to combine the “2 me’s”?



stylesnapbook japan




I would want to say i did, right upon the birth of my daughter.



Maximus Dea

With the always so wise advice from one of my closest friends, (Thanks E) i realized that it wasn’t  about COMBINING these two versions of me anymore.

It was time  to UPGRADE me. (yes Beyonce said it first)

I have embraced change, growing personally is something that has been my main focus all my life!
I realize that’s exactly what I’ve done. I’ve grown.
Im still growing.
I’ve grown in to a FAMILY of my own.
I’ve grown in to the strong and loving mother i’ve always wanted to be.
I’ve grown in to sharing my life with the one man i cannot stand being one day without.


Im writing this to all you out there who are doubting your purpose and trying to fit in all your alter egos in to one.
It’s possible! You just have to have faith and never ever doubt your value and life goals.

With that said i want to thank Freshnet and all the amazing peeps in it!
Im moving on to Aida 2.o


7:41 am - 10/10/2013
For the little Gents!




If you are as me a bit obsessed over Kids Fashion, then i have some happy news for you im going to post some of my favorite kids pieces for you to be inspired by.
Here comes the first one and it’s for the little gentlemen out there!


Kenzo gloves find them HERE.


Matching hat HERE. 


Robe & Slippers (how adorable) from Fendi. HERE


Tracksuit from Fendi (im imagining this a bit Kanye style, with a pair of badass airs or timberlands! HERE.


Monclear must be not only the best winter gear but the chicest aswell. Love this bright orange set. HERE.


This hat! HERE.


A classic. HERE


Cosy one from Ralph Lauren. HERE.

8:11 am - 26/09/2013
Street trends from Fashion-weeks September 2013.




Tartan Squares.




Denim classics.


090613_Tommy_Ton_S2014RTW_slide_096 090613_Tommy_Ton_S2014RTW_slide_156

Mini Fashionistas.




White Crisp Shirts.




Earth Tones.

Theese are some key trends ive spotted from the Fashionweeks across the globe right now.

NYC to Pariii.

All pictures are from Tommy Ton.


9:07 am - 20/09/2013
KATE is so great!

Kate Moss pour Stuart Weitzman by VOGUEPARIS

Okeey, after this video im totally in love with Kate, her voice? her accent, her Kate-ish way!
love it.

10:10 am - 06/09/2013
Columbines Favourites at Club Monaco.


Last night i met up with my good old friend Emma and went to check out the always so sweet and stylish Columbines favorites at the Club Monaco store.

Had some fun in the dressing room and snapped some looks i really loved (!) like this pinky cream colored leather jacket and the boxy jumper above.

One lucky girl even got to take her fav. look home!

You should definetley check out Club Monaco’s autumn pieces, to die for.


Thank you Columbine and Patrikssons communication for a great little event.




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